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Digital Marketing

Digital Marketing in essence includes the procedures and techniques followed in order to promote the popularity and of a product or a brand through one or more forms of electronic media. Its electronic nature differentiates it from the traditional means of marketing. Through Digital Marketing, organizations gain the ability of analyzing marketing campaigns and gain feedback data which helps them in understanding if there campaign is working to their benefit or not.

A number of elements are involved in the procedure of Digital Marketing such as search engine optimization, search engine marketing, social media optimization, marketing through emails, display oriented advertising, etc. With the rise of mobile computing in the current technological world, the use of mobile phones in terms of messages, callback and on-hold ringtones have also become an integral part of Digital Marketing.

Through Digital Marketing, professionals are able to formulate, plan and execute efficient marketing strategies using tools such as Google Analytics, Google Adwords, Twitter advertising, Facebook marketing etc. Good Digital Marketing experts have well rounded developed skills and have in depth knowledge of various Digital Marketing domains. Digital Marketing is one domain which is to remain evergreen owing to its extremely wide perspective. As the lives of people are becoming increasingly digitized, the need for Digital Marketing increases in order to sustain and survive in the market.

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Course overview

The course offered by Aurelius is a capsule course which is highly intensive and has a short four hour duration. The program is highly interactive and is led by instructors having in depth knowledge in the domain. The course focuses more towards the practical aspects and implementation of Digital Marketing practices to gain results. The best practices for creating effective Digital Marketing strategies will be explored and all the possible Digital Marketing tools will be elaborated upon and their applications taught.

Digital Marketing Overview

  • Overview
  • SEO (Search Engine Optimization)
  • SERP (Search Engine Results Pages)
  • SEM (Search Engine Marketing)
  • SMO (Social Media Optimization)
  • SMM (Social Media Marketing)
  • Blogging & Purpose of Blogging
  • Adsense & Affiliates
  • Email Marketing
  • Mobile Marketing
  • Online Reputation Management

On Page Optimization - SEO

  • Overview of On Page SEO
  • Keyword Research using Google Keyword Planner
  • Domain Selection & URL Structuring
  • Optimization of Head Section
  • Optimization of Meta Tags
  • Redirection Tags
  • Content Writing & its Optimization
  • SEO optimized Content Writing
  • Optimization of Heading
  • Keyword Density, Spamming and Stuffing
  • LSI (Latent Semantic Indexing)
  • Optimization of Image
  • Optimization of Link
  • Creation & Submission of sitemaps
  • Google Webmaster Tools
  • Google Analytics Tool
  • Alexa Integration

Off Page Optimization - SEO

  • Over view of Off Page SEO?
  • Methods of Backlinks creation
  • Do Follow and No Follow Backlinks
  • Google Page Rank
  • Increasing Google Page Rank
  • Submissions through Web Directory
  • Social Bookmarking
  • Article Writing
  • Press Release
  • Comment Writing
  • Guest Blogging
  • Classifieds
  • Forum
  • Link Exchange
  • Search Engine Submissions
  • RSS Feeds
  • Google Business Listing (Google Maps)

Search Engine Algorithms

  • Overview of Search Engine Algorithms
  • Google Panda Algorithm
  • Google Penguin Algorithm
  • Google EMD Algorithm
  • Google Humming Bird Algorithm
  • Google Caffeine Algorithm

Search Engine Marketing with Google Adwords

  • Introduction to PPC
  • Google Adwords Sign-up
  • Campaigning with PPC
  • Selecting Keywords for PPC Campaign
  • Create ADs for PPC Campaign
  • Managing bids in PPC Campaign
  • Displaying Ads
  • Textual Ads
  • Videographic Ads

Social Media Optimization Overview

  • Basics of Social Media
  • Importance of social media
  • Types of Social Media and Networking Sites

Website Designing & Hosting


  • Create a Twitter Business Page
  • Tweet Like Professionals
  • Increase Twitter Followers
  • Twitter Page for Organic Search


  • Create a page on Facebook
  • Promote your business on Facebook
  • Increase likes for your Facebook page
  • Add Facebook Fan Page to Your Website
  • Facebook profile, page and groups
  • Join Groups and Promote your business

You Tube

  • Create Videos
  • Video Marketing
  • Building Links With You Tube

Google Plus

  • Create Profiles on Google Plus
  • Individuals and Company Profiles
  • Promotions with Google Plus

Email Marketing

  • Overview of Email Marketing
  • Create HTML Looking Emails
  • Send Thousands of Emails Instantly
  • Getting Email List
  • Save Your ID from Black Listing

ORM - Online Reputation Management

  • Overview of ORM
  • Manage ORM
  • Create Positive Reviews
  • Optimize Review Pages

Mobile Marketing

  • Overview of Mobile Marketing
  • Mobile Marketing Sites
  • Mobile Marketing Campaigns
  • Collecting Database
  • Sending Messages

Blogging, Adsense and Affiliates

  • How to Blog effectively
  • Wordpress and creating with Wordpress
  • Themes and Plugins of Wordpress
  • Adsense
  • Create an account with Adsense
  • Affiliates
  • Join and Earn With Affiliates
  • Earning Money through Blogging

Live Instructor-led & Interactive Online Sessions

Regular Course

Duration : 40 Hours

Capsule Course

Duration : 4-8 Hours

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Training Options


Weekdays- Cloud Based Training

Mon - Fri 07:00 AM - 09:00 AM(Mon, Wed, Fri)

Weekdays Online Lab

Mon - Fri 07:00 AM - 09:00 AM(Tue, Thur)


Weekend- Cloud Based Training

Sat-Sun 09:00 AM - 11:00 AM (IST)

Weekend Online Lab

Sat-Sun 11:00 AM - 01:00 PM

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