Digital Marketing in essence includes the procedures and techniques followed in order to promote the popularity and of a product or a brand through one or more forms of electronic media. Its electronic nature differentiates it from the traditional means of marketing. Through Digital Marketing, organizations gain the ability of analyzing marketing campaigns and gain feedback data which helps them in understanding if there campaign is working to their benefit or not.
A number of elements are involved in the procedure of Digital Marketing such as search engine optimization, search engine marketing, social media optimization, marketing through emails, display oriented advertising, etc. With the rise of mobile computing in the current technological world, the use of mobile phones in terms of messages, callback and on-hold ringtones have also become an integral part of Digital Marketing.
Through Digital Marketing, professionals are able to formulate, plan and execute efficient marketing strategies using tools such as Google Analytics, Google Adwords, Twitter advertising, Facebook marketing etc. Good Digital Marketing experts have well rounded developed skills and have in depth knowledge of various Digital Marketing domains. Digital Marketing is one domain which is to remain evergreen owing to its extremely wide perspective. As the lives of people are becoming increasingly digitized, the need for Digital Marketing increases in order to sustain and survive in the market.
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The course offered by Aurelius is a capsule course which is highly intensive and has a short four hour duration. The program is highly interactive and is led by instructors having in depth knowledge in the domain. The course focuses more towards the practical aspects and implementation of Digital Marketing practices to gain results. The best practices for creating effective Digital Marketing strategies will be explored and all the possible Digital Marketing tools will be elaborated upon and their applications taught.
Digital Marketing Overview
On Page Optimization - SEO
Off Page Optimization - SEO
Search Engine Algorithms
Search Engine Marketing with Google Adwords
Social Media Optimization Overview
Website Designing & Hosting
ORM - Online Reputation Management
Blogging, Adsense and Affiliates
Duration : 40 Hours
Duration : 4-8 Hours