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Google Analytics

This web-based training course on Google Analytics functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

Offered by Google, Google Analytics is a freeminum web analytics service which allows the users to track and report traffic on their websites. Currently the most used analytics service on the internet, the tool comes in three different versions of analytics premium, analytics 360 and analytics for mobile app. The service is implemented using “page tags” known as tracking codes written in JavaScript and added to every page of the website by the website owners. Apart from transmitting information to the Google Servers, the tracking code also sets a first party cookie on each visitors computer. Today Google Analytics comes with asynchronous JavaScript codes which reduce the risk of slowing down page loading with ga.js scripts.

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Course Details

In this consultative learning solution on Google Analytics, the user will explore the various different ways to gather and analyze meaningful data through Google analytics and harness the results to improve the performance of the websites. The participants will be made familiar with the basic definitions and fundamentals of the tool along with the various event tracking and cross domain tracking functions. The entire learning solution is delivered through a balanced amalgam of theory and practice by a highly experienced instructor who has immense experience in the domain. The learning program comes with the option of being customized and modified as per the exact requirements and demands of the client so that the end organizational goals are met.

Introduction to web analytics

  • Requirements for web analytics
  • Tracking Parameters
  • Data collection cookies

Overview of Google Analytics

  • Understanding Google analytics
  • Structure of the account
  • Limitations of GA
  • Metrics and dimensions

Understanding the Platform

  • Methods of collecting data
  • Configuration and processing of data
  • Generation of Reports

Pre-implementation practices

  • Define the business objective
  • Create a measurement plan

Implementing GA

  • Setting up a GA account
  • Setting up property and view
  • installing tracking code on your site
  • setting up goals
  • setting up filters
  • integrating with AdWords and Google WebMaster Tool
  • Setting up and Measuring Campaigns using URL builder

Using Google Analytics Reports

  • Audience Reports
  • Acquisition reports
  • Behaviour Reports
  • Conversions
  • Creating Custom Reports
  • Intelligence Events
  • Realtime Reports

Ecommerce Analytics

  • setting up ecommerce tracking
  • Understanding Customer behaviour on your website
  • analysing shopping behaviour

Google Tag Manager

  • Introduction to Google Tag Manager
  • Setting up Google Tag Manager
  • Collecting data with Tag Manager
  • How to use Tags for Remarketing

Google Analytics for Mobile Apps

  • Introduction to mobile app analytics
  • Measurement of User Acquisition
  • Measurement of user behaviour
  • Optimization of app usage and revenue

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