The retail industry is one of the biggest revenue generators of the global industry owing to the sheer mass communication and mass outreach. The growing digital world has made the retail customer more aware and more advanced which has led to several advancements in this field and IoT has been responsible for incorporating a large number of them. Using technologies such as RFID, NFC, Meta-Tags, Computer Vision and more, it has been possible to make the retail user experience much more personalized than it used to be. Personalization is now the key to growth in the retail market and the companies understand that. With over 35 million customers making retail purchases online it becomes important that the users are provided with a personalized experience which makes them come back to the product for more.