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Populating Adobe Analytics Variables

This web-based training course on Populating adobe analytics variables functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.


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Course Details

This course helps trainees to learn about analytic variables which are of two types as traffic variables and conversion variables. Traffic variables are non-persistent variables which count the number of times each value is sent to Analytics. With the help of this training program trainees will learn how they can define up to 75 traffic variables which are also called as prop variables. Every traffic variable used for tracking data creates a report which can be viewed in Analytics. Furthermore, trainees will learn about conversion variables that are tied to events. The prerequisite for this course is basic knowledge of Dynamic Tag Management (DTM). This course is beneficial for both beginners as well as intermediate professional to enhance their knowledge and skills.


Introduction to analytics variables

  • Traffic Variables
  • Conversion Variables

Traffic Variables

  • Overview of Traffic Variables
  • Explain Built-in variables
  • Predefined Variables
  • Page name, channel and server
  • Custom Traffic Variables
  • Property or Prop Variables
  • Page Type, Geo Country and Site Section
  • Measurements include page views, visitors and visits
  • To Create a report using traffic variables

Events

  • Overview of events
  • Built-in events
  • Predefined events
  • To create custom events
  • Numeric value as an event type

Conversion Variables

  • Overview of conversion variables
  • Persistent variables
  • Custom conversion variable
  • Explain eVar
  • Production conversion variable

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