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Adobe Audience Manager

This web-based training course on Adobe Audience Manager functionality, administration and development, is available online to all individuals, institutions, corporates and enterprises in India (New Delhi NCR, Bangalore, Chennai, Kolkatta), US, UK, Canada, Australia, Singapore, United Arab Emirates (UAE), China and South Africa. No matter where you are located, you can enroll for any training with us - because all our training sessions are delivered online by live instructors using interactive, intensive learning methods.

Adobe Audience Manager is a Data management platform which is offered as an integral part of the Adobe Marketing Cloud suit. Using Adobe Audience Manager, effective and unique audience profiles can be created and viewed with a wider perspective. A number of unique features are included in this software tool including integration of online and offline data from various sources, and the ability to deliver a united view of the audience base to a target platform such as website, search or display. With AAM, users can consolidate data and use profile merge rules for providing cross device targeting. With Audience manager, reports can be created which measure and optimize the effectiveness of the audience segments. AAM also has an Audience marketplace which is a special feature for buying and selling data over the cloud. In a nutshell, Adobe Audience Manager identifies, quantifies and optimizes the valued target audience while offering the profile results to the advertisers using an integrated and secure management system which also boasts of inherent privacy and security. This is offered across all kinds of advertising distribution platform without exception.

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Course Details

This Adobe Audience Manager online training course aims to inculcate the basic and fundamental understanding of the various functionalities of Data Management Platform of which the tool is a part. The various other fundamental elements of data gathering and manipulation will be taught in detail before the course moves on to the practical applicative knowledge concepts of the tool. This Adobe Audience Manager DMP training provides the methods of creating and using data sources, traits, segments, destinations and map segments required for effective data acquisition, manipulation and delivery. Additionally, the various algorithmic models and profile merge rules will be explained in detail. Completing this Adobe Audience manager training course, students can expect to run various kinds of reports in the Audience Manager and further interpret the capabilities of the Audience Marketplace. Integration with tools such as Media optimizer, Adobe Analytics and Adobe Target will also be explored. This course has no pre-requisites for enrollment but it will be beneficial if the students have a working knowledge of digital marketing and advertising.


INTRODUCTION

  • Overview of Adobe Audience Manager
  • Various types of Data Collected
  • Customized Segment Generation in AAM
  • Performance Reporting in AAM
  • Integration of Ad Server
  • Destination Publishing with AAM
  • Management of Tags
  • Data Security and Privacy

LEADERSHIP FEATURES

  • Sponsorship with AAM
  • Buy-In properties
  • Communication methods
  • Management of Communication
  • Communications procedures and principles
  • Setting up goals of communication
  • Recommendations for approach on communication
  • Accountability with AAM
  • Steering committee overview
  • Roles and responsibilities in steering committee
  • Working group Set up

STRATEGY METHODS

  • Model of Digital Marketing Maturity
  • Digital Strategy creation
  • Performance Indicators
  • Alignment Methods
  • Strategies of Targeting and Personalization
  • Building segments
  • Innovation methods

PEOPLE AND RESOURCES

  • Expertise identification
  • Structure introduction
  • Types of Structures
  • Organisational Structure based on projects
  • Organisational Structure based on business
  • Roles & Responsibilities involved
  • Resources involved
  • Resource Model
  • Community and culture

PROCESS MODELLING

  • Deployment methods
  • Methods of Implementation
  • Methods of Data Integration
  • Usage methods
  • Administration methods
  • Access Levels and security
  • Sustainability and its features
  • Single View of Customers
  • Adopting Traditional or Emerging Channels
  • Tracking and Upgradation
  • Optimization and Reporting for Success

TECHNOLOGY AND PRODUCTS INVOLVED

  • Solution fit
  • Solution Architecture
  • Integrations and methods of integration
  • Third-Party Integrations
  • Security and Privacy features
  • Democratization
  • Automation methods
  • Leveraging the investment

ADOBE AUDIENCE MANAGER PRODUCT MATURITY ACTIVITIES

TEMPLATES OF ADOBE AUDIENCE MANAGER

  • Customer Profile Templates
  • Request templates

GETTING STARTED WITH THE PRACTICAL ASPECTS OF AAM

  • Core services in a DMP
  • Overview of interface
  • Use cases and methods of AAM

DATA INTEGRATION LIBRARY

  • Introduction to DIL
  • Implementing DIL
  • ID syncing with DIL

DATA INTEGRATION AND SEGMENTATION

  • Defining and creating s Data sources
  • Implementation of Signals, Traits and Segments
  • Modeling of Algorithms
  • Linkage of Profile
  • Segment Interpretation
  • Performance of data

OUTBOUND TARGETING

  • Types of Destination
  • Creation of a destination
  • Relationship between DSP and SSP

REPORTING TYPES AND METHODS

  • General Report
  • Trend Report
  • Unused Signal Report
  • Overlap Report

AUDIENCE MARKETPLACE

  • Introduction to the Audience Marketplace
  • Creation of a Data Feed

INTRODUCTION TO AUDIENCE

  • Integration of Audience Manager with Other services
  • Marketing Cloud Solutions integration

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